InstructorNehal Shah
TypeOnline Course
DateNov 2, 2020
Student Enrolled43
(1 ratings)
Price£325
Buy NowBook Now

BECOME A CERTIFIED EXPERIENCE DESIGN PROFESSIONAL

Gain a deep understanding of each of the design disciplines and how these work together within the larger experience ecosystem through Experience Design (XD)

Who is it for?

Whether you’re new to UX, an existing CX professional or even if you’re leading multi-disciplined teams within your organisation – this course was created to give you the know-how to make better-informed decisions, create experiences within a larger enterprise ecosystem, and to work within various design disciplines, knowing exactly when to pull expertise in from each discipline to deliver on your users expectations.

Study Format

  • Online, self-paced, self-study e-learning course to provide optimum flexibility to study and develop in your own time
  • Can be completed in as little as 3 days
  • Upon completion of the course, purchase and complete the online APMG exam
  • Receive a digital completion badge from APMG International for every module completed as well as on passing the exam
  • Become a member of Common Ground; a global community of Experience Design practitioners

Key things you will learn:

  • Foundation of a human-centred design process
  • Understanding of XD as a niche design discipline
  • Practice of process, techniques & artefacts of creating & deploying Experiencescapes
  • Practical understanding of where & how UX, CX, SD & DT come together
  • Enhanced skills in cross-disciplinary design methods & techniques

How to pay

You can directly online here via the APMG International website

Course Structure

Section 1Essentials
Lecture 1IntroductionFree Preview

Restoring the Broken Compass 

Finding the Experience Northstar 

Introduction

Human’s crave connection. We crave connection in every interaction, every encounter and every experience.

Over the decades, the ages, our expectations have undoubtedly changed.

Think of yourself as the customer and audit how you judge each brand that you spend your time with.

Drawing a common thread through this audit; was it the friendly environment? The helpful employees? The prompt service perhaps? Or maybe it was the autonomy – the freebies?

Or maybe it was the way the brand experience made you feel that left a lasting impression on you.

When magnifying some of the world’s leading brands succeeding in today’s on-demand and constantly changing business landscapes including Amazon and Apple; what do they all have in common?

Consistency-rich experiences.

 

Here’s an excerpt from the Mid-day Mentors series that APMG holds, where, Reynhardt Uys, Chief Experience Officer, Immersion Group explains to APMG’s CEO Richard Pharro why Digital Transformation must start with Experience Design:

Welcome to the Common Ground Experience

Our XD Community on LinkedIn

We created an exclusive group for yourself and your peers, like-minded people who are taking the course with you to engage in discussions, debates and discourses around the discipline of XD. 

experience design community

Use this space to participate in healthy debates, surface solutions to peer challenges and even pioneer a few of your own ideas and models with the Community!

An aspect of Experience is the influence it has on the people around it, and how others may also influence your own experience.

As part of this course, you’re encouraged to engage in the community, establish yourself among your peers and have access to industry leaders and global context. We may also refer back to the Group throughout the course, so be sure to follow each step carefully!

As your first activity: 
  1. Join the LinkedIn Group here 
  2. Add a post to introduce yourself with your name, role and industry, along with any specialisation or areas of interest within the industry 
  3. Then lastly, ask at least one of your industry peers already in the Group to connect with you on LinkedIn, from across the globe.

Remember to keep in mind, that we may be referring back to the Group at various points in the Course, if you choose not to join the Group, you may risk missing important information.

Lecture 2Understanding Experience Design: Part 1: Experience as EconomicsFree Preview
Understanding Experience Design

Part One: Experience As Economics 

What are you charging for?

In this chapter, we’ll unpack the construct of experience, a shared understanding of the phenomenon in the context of design, and how and why experiences are different to other events.

We’ll take you on a journey of economic progression of value, what commoditisation means for products and services; where experience sits in this economic model – and finally, helping you think about the question – what are you charging for?

“Time is the currency of experiences. If you get customers to spend more time with your business then they will spend more money on your offerings.” – Pine & Gilmore 

Experience as Economics:

 

ACTIVITY 2

Common Ground Experience

Our XD Community on LinkedIn

We created an exclusive group for yourself and your peers, like-minded people who are taking the course with you to engage in discussions, debates and discourses around the discipline of XD. 

 

experience design community

 
  1. Add a new post on the Group in response to the question: What are you charging for? This could be something either you or your company offers.
  2. Then lastly, post a new question for your peers related to the lecture you’ve just completed.

Remember to keep in mind, that we may be referring back to the Group at various points in the Course, if you choose not to join the Group, you may risk missing important information.

 

 

Lecture 3Understanding Experience Design: Part 2: Experience as Glue
Lecture 4Understanding Experience Design: Part 3: Experience as Business
Lecture 5Mindsets of Experience Design
Section 2Methods
Lecture 6Practice of Experience Design
Lecture 7Introduction to Human Centred Design 
Lecture 8The Networked Process
Lecture 9The Experience North star
Lecture 10The Experience Promise & Aftertaste: Fundamental Concepts
Lecture 11The Experience Promise & Aftertaste: Introduction to Method, Techniques & Artefacts
Lecture 12Empathize - Business Context: Method, Techniques & Artefacts
Lecture 13Empathize - Participant Context: Method, Techniques & Artefacts
Lecture 14Empathize - Experience Context: Method, Techniques & Artefacts
Lecture 15Frame - Experience Northstar
Section 3Toolbox
Final Quiz